THE STORY BEHIND OUR LOGO
Choosing a logo that stood out was important to us. We knew it had to be different, not only to create a brand, and set itself apart, but to show our personality. After exhaustive brainstorming, we had our “ta-dah” moment and decided on the hawk. The hawk symbolizes the power of observation which is an important part of ensuring well- being of animals on set. Besides being observant, the hawk also represents strength, guardianship, perspective and truth.
Graphic artist Carol Frank turned this concept into a logo we are proud of. The MAP logo captures the essence of who we are and what we do.
The Movie Animals Protected (MAP) service mark indicates that humane filming practices were followed when working with animals in filmed media.